
01 / Production + editorial
Keke Palmer
A sold-out book talk at Wilmington Public Library. I planned the coverage, hired the videographer, ran the Sunday-night review, and shipped the feature for Monday at 10 a.m.
Producer, photographer & writer
One videographer
Sunday review · Monday, 10 a.m. release
Behind the work
Plan
I worked with the library’s Marketing Director on access, built the call sheet and shot list, and did the reading: Palmer’s career, the book, the angles worth pursuing. Hired one videographer to cover the talk. Unpaid press assignment; treated like a paid one.
Deliver
Shot the talk, edited overnight, wrote the feature. Ran the Sunday-night review with the library’s team and held the Monday 10 a.m. publication window.
Result
Hundreds of shares. The library used the coverage to bring preorder customers back in to collect their books. The photos did a second job after publication.
Read the feature






